Single Sign-On (SSO) flows facilitate user authentication by allowing individuals to utilize their identity from an external system. Within Salesforce, three mechanisms can be employed to accomplish this: Let’s dig into the sequence of messages involved in the SSO mechanisms supported by Salesforce for the aforementioned flows. Service Provider (SP) Read more…
The Transport Layer Security (TLS) protocol serves as a prevalent mechanism for encrypting communications across networks and is fundamental to the operation of Hypertext Transfer Protocol Secure (HTTPS). As the successor to the now-obsolete Secure Socket Layer (SSL) standard, TLS has become integral to secure network communications. By default, one-way Read more…
High-quality data is crucial for successful marketing. The way we collect, structure, and maintain this data directly impacts the effectiveness of our marketing strategies, particularly in automating customer journeys. Accurate and organised data allows marketers to engage with their audiences more effectively and tailor their messaging to meet specific needs. Read more…
Addressing Technical Debt and Enhancing Data Management Efficiency in Enterprise Applications A frequently posed question regarding Salesforce’s #DataCloud is, “Why not develop this in-house? One can utilize Snowflake, Databricks, or managed SQL to create integrations or incorporate other off-the-shelf tools as needed.” Before addressing this, let us consider a seemingly Read more…