High-quality data is crucial for successful marketing. The way we collect, structure, and maintain this data directly impacts the effectiveness of our marketing strategies, particularly in automating customer journeys. Accurate and organised data allows marketers to engage with their audiences more effectively and tailor their messaging to meet specific needs. Read more…
We hear a lot about marketing automation these days which is being lauded as the latest and greatest thing in marketing by Marketeers. This hypothesis can be confirmed from increasing Google trends for marketing automation over last five years. It is a popular belief that Marketing Automation is just a souped-up automatic email or SMS marketing program, but it is not, so what is it? “Marketing Automation empowers marketers to automate tasks and workflows for the marketing and sales process, including prospect and customer profiling on lead scoring, landing pages, and sending automated personalized emails, SMS and web recommendations to support lead nurturing and customer engagement.” This definition seems too complicated, is it? Well In Read more…
Introduction Cohort analysis is a modern Data Analysis technique among Data Analyst and marketers but does we understand it? Are we using its full potential? Before answering this, I would like to explain the meaning/technique of Cohort analysis to the new Users. What is Cohort? A Cohort is simply a Read more…
Today, We are going to discover how data management platforms can empower marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenue and a significant decrease in media wastage. Data-driven marketing – three words that set a challenge for marketers and publishers alike, yet Read more…
Creating a responsive email in html is a multifaceted process that involves several stages. The journey begins with the email marketer establishing the email’s purpose, which sets the foundation for the entire project. Following this, the copywriter drafts the content based on a wireframe, ensuring that the message aligns with Read more…
Creating an effective HTML email requires a balance of aesthetic appeal and technical precision. Follow these steps to design and develop emails that not only look great but also perform well across various devices and email clients. 1. Define Your Goal and Audience Before diving into the design, clearly define Read more…