Addressing Technical Debt and Enhancing Data Management Efficiency in Enterprise Applications A frequently posed question regarding Salesforce’s #DataCloud is, “Why not develop this in-house? One can utilize Snowflake, Databricks, or managed SQL to create integrations or incorporate other off-the-shelf tools as needed.” Before addressing this, let us consider a seemingly Read more…
We hear a lot about marketing automation these days which is being lauded as the latest and greatest thing in marketing by Marketeers. This hypothesis can be confirmed from increasing Google trends for marketing automation over last five years. It is a popular belief that Marketing Automation is just a souped-up automatic email or SMS marketing program, but it is not, so what is it? “Marketing Automation empowers marketers to automate tasks and workflows for the marketing and sales process, including prospect and customer profiling on lead scoring, landing pages, and sending automated personalized emails, SMS and web recommendations to support lead nurturing and customer engagement.” This definition seems too complicated, is it? Well In Read more…
Introduction Cohort analysis is a modern Data Analysis technique among Data Analyst and marketers but does we understand it? Are we using its full potential? Before answering this, I would like to explain the meaning/technique of Cohort analysis to the new Users. What is Cohort? A Cohort is simply a Read more…
Today, We are going to discover how data management platforms can empower marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenue and a significant decrease in media wastage. Data-driven marketing – three words that set a challenge for marketers and publishers alike, yet Read more…